Robert Amponsah

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Robert has about sixteen (16+) years hands-on experience gained in managing a considerable range of Marketing Projects including key projects in brand positioning, Segmentation and Business Research [Pre and post communication test, media studies, product development and consumer understanding] for major clients in the FMCG’s, Developmental organizations, Non-governmental organizations, Mining, Social marketing and Financial services sector. Robert combines specialist knowledge in both marketing and market research to deliver key market insights for tactical and strategic business planning and due diligence within the private sector and community development.

 

He has also worked as a Senior Consultant for International Business Group Ghana and Softtribe/BSL for their award winning project “Heijulor” His expertise spans from Strategic Planning, Business Planning, Business Intelligence, and Consumer Research.   Robert combines specialist knowledge in both marketing and market research to deliver key market insights for tactical and strategic business planning and due diligence within the private sector. He has been a lead in executing marketing , media and consumer research projects for Promasidor Ghana, Millicom Ghana-Tigo, UNICEF, Newmont Ghana Gold Limited, Young Educators Foundation, Distell Breweries- South Africa, Refriango-Angola, L’Oréal West Africa Limited, Green Spot (Vitamilk brand)-Thailand and Ghandour Cosmetics.

 

In the past Robert has worked with companies such as Marketing Strategist for Execution Entertainment Limited, Research International and TNS Research and Marketing Services Ltd (TNS-RMS) as Research Executive, with PZ Cussons as in-charge of Marketing Research and Media, Dannex Pharmaceuticals as Operations Manager and Managing Partner with Equatorial Consulting Limited.

 

Education: Ph.D. Candidate in Business Adminstration at Nobel International Business School, MPhil Leadership (University of Professional Studies, Accra); MSc in Marketing (Anglia Ruskin University-UK) Post-graduate Diploma in Marketing (Chartered Institute of Marketing, UK) and Diploma in Statistics (University of Ghana, Legon).

contact details

+233 266 000 022

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